The digital age has transformed markets that operate in B2C and/or have a direct relationship with the consumer. The need to maintain a strong online presence urges brands to rethink their business models and their communication with consumers. Innovation is present not only in branding and marketing initiatives, but also in processes, practices and policies that involve sales, logistics and point-of-sale operations. In e-commerce, new players come up with bold ideas and, often, are backed by investment funds. This challenging scenario can be observed across the board. Be it in the media and entertainment, sports and leisure, tourism and hospitality, retail or consumer goods, FLOW in keenly aware of the peculiarities of each sector and has the expertise to find the right professional who will perform at outstanding levels.